Humanizing digital healthcare with 922
CLIENT
922 Healthcare
Role
Designer/Researcher
Service
UX Design, UXR
THE PROJECT AT A GLANCE
The Gap Identified
India launched one of the most advanced digital health infrastructures in the world.
But for most citizens, navigating it still feels like solving a Rubik’s cube in the dark.
How we Discovered It
Through qualitative interviews by 17 postgraduate students in healthcare and hospital administration from coastal Karnataka, I observed that most participants had heard of ABDM but didn’t understand its purpose or utility.
Thematic analysis revealed six core barriers: poor awareness, limited digital literacy, data privacy fears, lack of relevance, low visibility in media, and confusion with other government schemes.
What we created:
The outcome offers a roadmap for improving digital healthcare literacy and trust, ensuring that tomorrow’s healthcare workforce can effectively utilize India’s national digital health infrastructure.
My Role
Product Strategy and Design Execution
As the sole UX designer, I was tasked with designing the Patient Application for a larger digital health ecosystem. A key challenge was ensuring patient engagement beyond just medical records and doctor consultations
Project Formulation
Scope & Requirements
1 Month
UXR
User Personas
2 Months
Prototyping
Navigation Architecture
5 Months
DLS
Brand Identity
Ongoing
Inception
In 2020, India Launched Ayushman Bharat Digital Mission (ABDM)
1
National Health Policy 2017
Specific goals for digital technologies:
2
National Health Stack 2018
Components for digital health:
3
National Digital Health Blueprint 2019
Implementation Guidelines:
National Digital Health Mission (NDHM)
Pilot launched on 15th Aug 2020
Hush, Hush!
Pending permissions, client blessings, & the stars aligning.
Due to confidentiality, I can’t publish outcomes here, but the results have been deeply impactful. But if you’re curious about the process, I’ll gladly narrate it over a conversation. Discretion, after all, is sometimes the best design principle.
Contact me